Create Happy Customer Experiences Throughout Every Stage of the Buyer Journey
Messaging Development & Storytelling
FOR GROWTH-STAGE B2B TECHNOLOGY COMPANIES
Give me the thumbs up if you've mumbled one of the following:
- Our sales team doesn’t know how to communicate our products and software without making it sound technical and complicated.
- I don’t understand how to keep our message clear and simple.
- I have no clue how to tell our brand story throughout the customer journey.
- AI is all the rave, but I realize my brand needs to be personable if I want to stand out.
- I’m struggling to convert leads into paying customers.
- We don’t know how to write personable onboarding emails to help new leads and customers enjoy our free trials and products.
If you checked a box for any of the above, I invite you to explore my messaging development process.
Based on my signature “HELLO” framework, you will learn how to connect with buyers and convert them into paying customers.
Work with me one-on-one as I guide you on how to craft story-driven messaging that will knock buyers’ socks off!
This immersive experience includes a collection of deep-dive, live, audio sessions divided into specific categories.
01
Conduct Messaging Audit
We’ll kick things off with a one-hour session where we’ll collaboratively assess your messaging across all platforms including: website, landing pages, emails, social media, marketing campaigns, and media kit.
My Role: Shine a raw, fresh perspective on how your brand is being received by potential buyers and current customers.
02
Clarify Your Message
Preserved for executives and teams, this two-part, private workshop is designed to help you develop your buyer persona, clarify your brand voice, apply strategic positioning, and craft one strong offer.
My Role: Partner as your messaging consultant for two half-day, virtual sessions where you’ll walk away with complete confidence on what you’re communicating to potential customers, investors, and team members
03
Tell Your Story
Through a series of guided storytelling sessions, we’ll collaborate on how to deliver your tech brand’s genesis, journey, and solution
My Role: Interview your team members to get a firm grasp of your unique brand story and turn those nuggets into immersive storytelling that puts targeted buyers at the center of your narrative
04
Leverage Market Research
Our brand messaging sessions will give me everything I need to spend time zooming in on your buyer personas to ensure we say exactly what they want to hear.
My Role: Take the guess work off your hands by scouting your audience and your competitors to ensure I deliver an air-tight messaging handbook layered with your brand tone, voice, and copy prompts.
What Adoring Clients Say
Are You Ready to dive into the messaging development & storytelling process?
Other Ways to Receive Guidance
Join Customer Lingo Academy
Group Coaching Membership for Customer Success Managers, Marketers, Copywriters, and Leaders
Imagine knowing exactly what to say to turn gatekeepers into subscribers and, ultimately, buyers.
Picture knowing how to communicate on your sales demos, onboarding emails, AI tools, and more.
Customer Lingo Academy is perfect for you if:
- You’re not ready for one-on-one support but can make a minimum investment of $97 per month.
- You want ongoing accountability (including weekly check-ins and inbox coaching).
- You want to move through a specific topic each month.
- You want to collaborate inside a community.
Reach Media & Buyers with the Impressions Press Kit
Turn your clearly defined message into publicity when you pour essential elements into a media kit that highlights your company's messaging and accomplishments.
Craft human-centered onboarding emails and sales campaigns without lifting a finger!
For Exclusive Cases Only. Fill out the form to apply.
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